AABB Launches Facebook Fan Page
Kickoff Coincides with June 14 Celebration Marking the Birthday of Karl Landsteiner,
the Nobel Prize Winner Who Discovered the ABO Blood Group System

Bethesda, Md. – AABB (formerly known as the American Association of Blood Banks) is excited to announce the creation of its AABB Facebook fan page, which is being launched in honor of World Blood Donor Day (WBDD). AABB’s new fan page provides an additional avenue to engage and connect individuals interested in or already involved with transfusion medicine and cellular therapies.

“WBDD brings attention to the need for safe blood around the world and this celebration provides the ideal opportunity to launch the AABB Facebook fan page,” said Karen Shoos Lipton, JD, AABB’s CEO. “Attracting individuals to this popular social media site will help increase awareness about AABB and its mission of optimizing patient and donor care and safety."

Facebook users can become a fan of the AABB page by logging into their respective accounts and searching for AABB, or by visiting www.facebook.com/home.php?#/pages/AABB/57750581473. Once Facebook users become fans of AABB, they will be able to view photo albums and video, post comments on the wall and learn more about the association, including membership activities.

About AABB
Established in 1947, AABB is an international, not-for-profit association dedicated to the advancement of science and the practice of transfusion medicine and related biological therapies. The association is committed to improving health by developing and delivering standards, accreditation and educational programs and services to optimize patient and donor care and safety. AABB membership consists of approximately 1,800 institutions and 8,000 individuals, including physicians, scientists, administrators, medical technologists, nurses, researchers, blood donor recruiters and public relations personnel. Members are located in all 50 states and 80 countries.

About Facebook
Founded in February 2004, Facebook’s mission is to give people the power to share and make the world more open and connected. Anyone can sign up for Facebook and interact with the people they know in a trusted environment. Facebook is a privately held company and is headquartered in Palo Alto, Calif.

###