Advertising Opportunities

Please contact Tamara Zein, Corporate Relations Manager at tzein@aabb.org or +1.240.333.6604 for information on all advertising opportunities. AABB welcomes requests for customized advertising packages.

AABB News
AABB SmartBrief
AABB Web Site
Buyers' Guide
Transfusion
2010 Media Kit

AABB News

Published monthly, this association magazine provides an insightful look at critical issues affecting the blood banking, transfusion medicine and cellular therapy communities. AABB News is distributed to all individual and institutional members as well as all affiliates and corporate affiliates. Each issue takes a closer look at the industry through feature stories, in-depth news stories, departmental columns, association news and a calendar of events.

AABB News Insertion Order 2010 (PDF)
AABB News Ad Specifications 2010 (PDF)

2010 Editorial Calendar

2010 Corporate Affiliate Discount Rates
The Corporate Affiliate discount rates listed below will be applied to all 2010 Corporate Affiliates. (Rates are calculated based on status at the time of billing)

* Based on availability. 1x and 3x rates are not applicable to September and October issues of AABB News.

Please Note: These rates are gross. Display ads are commissionable (15%) when placed by recognized external ad agencies.

AABB News Deadlines

AABB SmartBrief

Launched in late 2006, AABB SmartBrief has quickly grown to become the most frequently read AABB news vehicle. Surpassing 17,000 subscribers in May 2009, the daily e-newsletter has more than 260,000 impressions during an average month. Of these readers, approximately 30 percent open AABB SmartBrief every day, and 8.5 percent click through on a story.

2010 AABB SmartBrief Prices

Note: Corporate Affiliates receive 15% discount on AABB SmartBrief advertising.

AABB SmartBrief Details and Insertion Order 2010 (PDF)

If you are still interested in AABB SmartBrief for 2009, please click on the link below:
AABB SmartBrief Media Kit with Insertion Order 2009 (PDF)

AABB Web Site

New! Skyscraper and button ads offer an excellent opportunity to promote your company, product or service. AABB’s Web site maintains an active user base with over 3.8 million hits and more than 420,000 page views per month with high duration time per unique visitor. Placing your skyscraper or button ad on AABB’s many venues gives you the opportunity to reinforce your brand and build traffic to your site.

Please contact us for a customized campaign to place your web advertisement in the best location on the AABB Web site.

Web Site Advertising Order Form 2010 (PDF)

* Available in three-month renewable increments, based on availability.

Note: Corporate Affiliates receive 15% discount on Web site advertising.

Skyscraper Ad Specifications

• 120 x 600 pixels
• Pictures in GIF or JPG format
• File size = 40 KB or less
• Animation graphics are permissible
• No rotating graphics

Button Ad Specifications

• 125 x 125 pixels
• Pictures in GIF or JPG format
• File size = 30 KB or less
• Animation graphics are permissible
• No rotating graphics

* AABB will review all banner ads before posting and has the right to accept or refuse advertising from any client. All rights reserved.

AABB Buyers’ Guide

The AABB Buyers’ Guide is the premier online directory for products and services geared toward today’s busy blood banking, transfusion medicine and cellular therapy professionals. This year-round visibility opportunity exposes you to the key decision makers in the field. With three listing levels, the AABB Buyer’s Guide provides you the flexibility to tailor your listing to meet your specific needs. It is the online source for locating companies in the transfusion medicine communities.

Visit the NEW AABB Buyers’ Guide for a more user friendly format and a broader selection of placement opportunities. Scheduled to launch late 2009, the new Buyers’ Guide will continue to be the premier online directory for products and services geared toward today’s busy blood banking, transfusion medicine and cellular therapy professionals. This year-round visibility opportunity exposes you to the key decision makers in the field. With an assortment of listing choices, the Buyers’ Guide provides you the flexibility to tailor your listing to meet your specific needs. The Buyers’ Guide is the online source for locating companies in the transfusion medicine and cellular therapies communities.

Pricing and Placement Opportunities

$395 / Completed Web-Enabled Listing

A completed web-enabled listing includes your full-color company logo, a corporate description, links to your Web site and e-mail address, and placement in up to 10 predefined headings. Get the visibility in the marketplace that you need!

$150 / Priority Placement

This additional fee allows your company to have your completed listing appear on the first page within a single heading of your choosing.

$1,500 / 1st Place Premium Placement

This additional fee allows your completed listing to appear as the top position within a single heading of your choosing.

$1,350 / 2nd Place Premium Placement

This additional fee allows your completed listing to appear as the second position within a single heading of your choosing.

$1,150 / 3rd Place Premium Placement

This additional fee allows your completed listing to appear as the third position within a single heading of your choosing.

$350 / Video-enhanced Listing

Add video to your Enhanced Listing – bring your products and services to life with video or post commercials! Want to add more than one video – just $250 for additional videos posted to your listing.

$2,000 / Region Banner Ad Placement

Banners are located on every page within a region-filtered search, including region landing page and region category results pages. A limited number of banners are available per region.

$5,000 / Banner Ad Placement

Banners are located at the top of the page, between the search bar and pre-defined search categories and between the search bar and results. A limited number of banners are available on the guide.

Ad Specifications

Logo guidelines: Your company’s logo will appear as part of the completed listing. Logos will be published at 338 pixels x 168 pixels. For best quality, logos should be submitted as JPEGs in RGB format. File size should not exceed 15k.

Video guidelines: Your video(s) will launch from a video icon placed on your Enhanced Listing. Videos should be less than 10 minutes and can be submitted in the following formats: .avi (Audio Video Interleave), .mov (Apple QuickTime Movie). mp4 (MPEG-4 Video File) .mpg (MPEG Video File), .qt (Apple QuickTime Movie), .rm (Real Media File), .swf (Macromedia Flash Movie), .wmv (Windows Media Video File). Video dimensions should be 400 pixels by 300 pixels.

Banner ads: Whether you use our no-cost creative services department or create your own banner ad, a consultation phone call will be conducted. The preferred format for all banner ad submissions is JPEG or GIF with a file size not exceeding 25k. Banner ads must be 468 pixels x 60 pixels.

Buyers’ Guide Sales Team

Phone: +1.800.816.6710

E-mail: aabb@multiview.com

For more information about graphic specifications, please contact your sales representative.

TRANSFUSION

Transfusion is AABB’s scholarly, peer-reviewed monthly journal, publishing on the latest technological advances, clinical research, and controversial issues related to transfusion medicine, cellular and gene therapies, and tissue transplantation. Each issue addresses topics such as clinical transfusion, immunology, genetics, cellular therapy, and hematology. In addition to a supplement containing Annual Meeting abstracts, other supplements focus on key conference proceedings and single-topic content not readily available elsewhere. Transfusion is free to all AABB members.

Steve Jezzard
Advertising Sales Executive
Wiley-Blackwell
Phone: 781-388-8532 (Phone)
Fax: 781-338-8532 (Fax)
sjezzard@wiley.com

Click here for more information on advertising.

2010 Media Kit & Corporate Opportunities

Click here for the full brochure.