Advertising Opportunities
Please contact Tamara Zein, Corporate Relations Manager at tzein@aabb.org or +1.240.333.6604 for information on all advertising opportunities. AABB welcomes requests for customized advertising packages.
AABB News
AABB SmartBrief Advertising
AABB Web site
Buyer's Guide
Transfusion
AABB News
Published monthly, this association magazine provides an insightful look at critical issues affecting the blood banking, transfusion medicine and cellular therapy communities. AABB News is distributed to all individual and institutional members and all affiliates and corporate affiliates. Each issue takes a closer look at the industry through feature stories, in-depth news stories, departmental columns, association news and a calendar of events.
AABB News Insertion Order Form (PDF)
AABB News Mechanical Specifications (PDF)
2008 Editorial Calendar
|
January |
Perioperative Blood Management and “Bloodless” Surgery |
|
February |
Emerging Trends in Technology |
|
March |
TRALI: Strategies to Reduce the Risk |
|
April |
International Initiatives |
|
May |
50th Anniversary of Standards |
|
June |
Blood Products and Services Reimbursement |
|
July |
Opportunities & Challenges in Cellular and Biological Therapies |
|
August |
Donor Awareness and Recruitment |
|
September |
Emerging Infectious Disease & Pathogen Inactivation |
|
October |
Leadership in the Tx Medicine/CT Community & the Cost of Doing Business |
|
November |
Molecular and Relationship Testing & the Serology of Blood Banking |
|
December |
Back to the Future: Projecting Where the Field Will be in 20, 30, 40 Years |
2008 Advertising Rates
|
4-Color |
1x |
3x |
6x |
9x |
12x |
|
Cover 4 |
$3,350 |
$3,215 |
$3,085 |
$2,960 |
$2,890 |
|
Cover 2 & 3 |
$2,800 |
$2,700 |
$2,592 |
$2,488 |
$2,389 |
|
Full Page |
$2,500 |
$2,400 |
$2,304 |
$2,212 |
$2,124 |
|
1/2 Page |
$1,960 |
$1,900 |
$1,824 |
$1,751 |
$1,681 |
|
1/3 Page |
$1,620 |
$1,560 |
$1,498 |
$1,438 |
$1,380 |
|
Cover Wraps |
|
|
|
|
|
|
WC 1 (2/0) |
$4,200 |
$4,032 |
$3,870 |
$3,715 |
$3,566 |
|
WC 2 (2/0) |
$4,000 |
$3,840 |
$3,686 |
$3,539 |
$3,397 |
2008 Corporate Affiliate Discount Rates
The Corporate Affiliate discount rates listed below will be applied to all 2008 Corporate Affiliates. (Rates are calculated based on status at the time of billing)
|
4-Color |
1x |
3x |
6x |
9x |
12x |
|
Cover 4 |
$3,082 |
$2,958 |
$2,838 |
$2,723 |
$2,659 |
|
Cover 2 & 3 |
$2,576 |
$2,484 |
$2,385 |
$2,289 |
$2,198 |
|
Full Page |
$2,300 |
$2,208 |
$2,120 |
$2,035 |
$1,954 |
|
1/2 Page |
$1,803 |
$1,748 |
$1,678 |
$1,611 |
$1,547 |
|
1/3 Page |
$1,490 |
$1,435 |
$1,378 |
$1,323 |
$1,270 |
Please Note: These rates are gross. Display ads are commissionable (15%)when placed by recognized external ad agencies.
AABB News Deadlines
|
Issue |
Space Reservation |
Artwork Due |
|
January |
Nov. 23, 2007 |
Nov. 30, 2007 |
|
February |
Dec. 21, 2007 |
Dec. 28, 2007 |
|
March |
Jan. 25, 2008 |
Feb. 1, 2008 |
|
April |
Feb. 22, 2008 |
Feb. 29, 2008 |
|
May |
March 26, 2008 |
April 2, 2008 |
|
June |