Advertising Opportunities

Please contact Tamara Zein, Corporate Relations Manager at tzein@aabb.org or +1.240.333.6604 for information on all advertising opportunities. AABB welcomes requests for customized advertising packages.

AABB News
AABB SmartBrief
AABB Web Site
Buyer's Guide
Transfusion
SourceOne 2009

AABB News

Published monthly, this association magazine provides an insightful look at critical issues affecting the blood banking, transfusion medicine and cellular therapy communities. AABB News is distributed to all individual and institutional members as well as all affiliates and corporate affiliates. Each issue takes a closer look at the industry through feature stories, in-depth news stories, departmental columns, association news and a calendar of events.

AABB News Insertion Order Form 2009 (PDF)
AABB News Ad Specifications 2009 (PDF)

2009 Corporate Affiliate Discount Rates
The Corporate Affiliate discount rates listed below will be applied to all 2009 Corporate Affiliates. (Rates are calculated based on status at the time of billing)

* Based on availability. 1x and 3x rates are not applicable to September and October issues of AABB News.

Please Note: These rates are gross. Display ads are commissionable (15%) when placed by recognized external ad agencies.

AABB News Deadlines

AABB SmartBrief

Launched in late 2006, AABB SmartBrief has quickly grown to become the most frequently read AABB news vehicle. Surpassing 13,000 subscribers in July 2008, the daily e-newsletter has more than 260,000 impressions during an average month. Of these readers, more than 36 percent open AABB SmartBrief every day, and 14 precent click through on a story.

2009 AABB SmartBrief Prices

AABB SmartBrief Media Kit with Insertion Order 2009 (PDF)

AABB Web Site

New! Skyscraper and button ads offer an excellent opportunity to promote your company, product or service. AABB’s Web site maintains an active user base with over 3.8 million hits and more than 420,000 page views per month with high duration time per unique visitor. Placing your skyscraper or button ad on AABB’s many venues gives you the opportunity to reinforce your brand and build traffic to your site.

Please contact us for a customized campaign to place your web advertisement in the best location on the AABB Web site.

Web Site Advertising Order Form 2009 (PDF)

* Available in three-month renewable increments, based on availability.

Note: Corporate Affiliates save $250 off any banner ad placement.

Skyscraper Ad Specifications

• 120 x 600 pixels
• Pictures in GIF or JPG format
• File size = 40 KB or less
• Animation graphics are permissible
• No rotating graphics

Button Ad Specifications

• 125 x 125 pixels
• Pictures in GIF or JPG format
• File size = 30 KB or less
• Animation graphics are permissible
• No rotating graphics

AABB Buyers’ Guide

The AABB Buyers’ Guide is the premier online directory for products and services geared toward today’s busy blood banking, transfusion medicine and cellular therapy professionals. This year-round visibility opportunity exposes you to the key decision makers in the field. With three listing levels, the AABB Buyer’s Guide provides you the flexibility to tailor your listing to meet your specific needs. It is the online source for locating companies in the transfusion medicine communities.

Premium Listing: $600

• Company logo (GIF format)
• Direct link to your Web site
• Multiple product category listings and premium placement under search results
• 100-word description
• Contact information including: company name, address, e-mail address, phone and fax numbers
• Ability to update listing twice a year

Advanced Listing: $450

• Direct link to your Web site
• Multiple product category listings
• 100-word description
• Contact information including: company name, address, e-mail address, phone and fax numbers
• Ability to update listing twice a year

Basic Listing: $330

Non-exhibiting Companies

Exhibitor Basic Listing: $165

• Contact information including: company name, address, email address, phone and fax numbers
• 100-word description
• Ability to update listing twice a year

*Corporate Affiliates save $50 off any Buyers’ Guide listing.

Web Site Advertising Order Form 2009 (PDF)

TRANSFUSION

Transfusion is the foremost publication in the world for new information regarding transfusion medicine. Written by and for members of AABB and other health-care workers, Transfusion reports on the latest technical advances, discusses opposing viewpoints regarding controversial issues, and presents key conference proceedings. In addition to blood banking and transfusion medicine topics, Transfusion presents submissions concerning tissue transplantation and hematopoietic, cellular and gene therapies.

Steve Jezzard
Advertising Sales Executive
Wiley-Blackwell
Phone: 781-388-8532 (Phone)
Fax: 781-338-8532 (Fax)
sjezzard@wiley.com

Click here for more information on advertising.

SourceOne 2009 Corporate Opportunities

Click here for the full brochure.