Please contact Stacie Doan, Exhibit and Sales Specialist, email: sdoan@aabb.org, phone: +1.301.215.6592 for information on all advertising opportunities. AABB welcomes requests for customized advertising packages.
AABB News
AABB SmartBrief
AABB Website
Supplier Guide
Transfusion
2013 Media Kit
AABB News
Published monthly, this association magazine provides an insightful look at critical issues affecting the blood banking, transfusion medicine and cellular therapy community. AABB News is distributed to all individual and institutional members as well as all affiliates and corporate affiliates. Each issue takes a closer look at the industry through feature stories, in-depth news stories, departmental columns, association news and a calendar of events.
AABB News Digital Edition: Added Value for Advertisers
All ads are viewable online, at no additional charge in the interactive digital edition of AABB News. All websites or email addresses included in ads will be hyperlinked. The ad copy also will be indexed by the major search engines. Additional advertising placement opportunities are available such as digital leaderboards, buttons, electronic belly-bands, blow-in multimedia ads and more. See AABB News Digital Media Kit for more information.
2013 AABB News Details and Insertion Order (PDF)
AABB News Digital Edition
AABB News Digital Media Kit
2013 Editorial Calendar
| January |
Reimbursement Issues Affecting CT and Transfusion Medicine |
| February |
Regenerative Medicine |
| March |
Who Are Our Donors Now? |
| April |
Advances in Infection Control |
| May |
Quality as a Measure of Care |
| June |
Clinical Standards |
| July |
Patient Outcomes and Biovigilance: Improving Patient Care |
| August |
An International Look at Transfusion Medicine and Cellular Therapies |
| September |
Patient Blood Management: Past and Future |
| October |
Information Systems in Transfusion Medicine and Cellular Therapies |
| November/December |
Profile Careers in Transfusion, Cellular Therapies and Regenerative Medicine |
2013 AABB News Advertising Rates
| 4-Color |
1x* |
3x* |
6x |
9x |
11x |
| Cover 4 |
$4,375 |
$3,970 |
$3,865 |
$3,690 |
$3,575 |
| Cover 2 & 3 |
$3,520 |
$3,490 |
$3,545 |
$3,125 |
$2,980 |
| Full Page |
$3,125 |
$2,980 |
$2,865 |
$2,755 |
$2,635 |
| 1/2 Page |
$2,440 |
$2,360 |
$2,270 |
$2,185 |
$2,100 |
| 1/3 Page |
$2,010 |
$1,930 |
$1,845 |
$1,790 |
$1,705 |
| Cover Wrap |
| CW1 |
$5,990 |
$5,705 |
$5,450 |
$5,220 |
$5,035 |
2013 Corporate Affiliates receive a 15% discount off AABB advertising rates (based on status at the time of billing). Corporate Affiliate discounts are not available for Cover Wraps.
* Based on availability. 1x and 3x rates are not applicable to September and October issues of AABB News; a minimum six-month (6x) contract is required for placement in these two issues.
Note: These rates are gross. Display ads are commissionable (15%) when placed by recognized external ad agencies. Only one discount will be applied to the contract.
AABB News Deadlines
| Issue |
Space Reservation |
Artwork Due |
| January |
Nov. 28, 2012 |
Dec. 5, 2012 |
| February |
Dec. 27, 2012 |
Jan. 3, 2013 |
| March |
Jan. 30, 2013 |
Feb. 6, 2013 |
| April |
Feb. 28, 2013 |
March 7, 2013 |
| May |
March 27, 2013 |
April 3, 2013 |
| June |
May 1, 2013 |
May 8, 2013 |
| July |
May 29, 2013 |
June 5, 2013 |
| August |
July 3, 2013 |
July 10, 2013 |
| September |
July 31, 2013 |
Aug. 7, 2013 |
| October |
Sept. 4, 2013 |
Sept. 11, 2013 |
| November/December |
Oct. 25, 2013 |
Nov. 1, 2013 |
Note: 2013 deadlines and bonus distribution are subject to change.
AABB SmartBrief
Now in its 7th year, AABB SmartBrief has quickly grown to become the most frequently read AABB news vehicle. More than 18,000 subscribe to this daily e-newsletter, resulting in more than 100,000 impressions during an average month. Of these readers, approximately 25 percent open AABB SmartBrief every day, and 5.5 percent click through on content.
2013 AABB SmartBrief Advertising Rates
| Banners and Sections |
10 to 19 issues |
20-39 issues |
40 to 79 issues |
80 + issues |
| Leaderboard |
$725 / issue |
$660 / issue |
$605 / issue |
$525 / issue |
| Top Story |
$660 / issue |
$605 / issue |
$525 / issue |
$465 / issue |
| Science & Health |
$605 / issue |
$525 / issue |
$465 / issue |
$395 / issue |
| Hot Topics (Mondays only) |
$525 / issue |
$465 / issue |
$395 / issue |
$330 / issue |
| Emerging Trends |
$525 / issue |
$465 / issue |
$395 / issue |
$330 / issue |
| Industry News & Practice |
$465 / issue |
$395 / issue |
$345 / issue |
$265 / issue |
| "The Buzz" Text Ads |
$395 / issue |
$335 / issue |
$265 / issue |
$205 / issue |
Note: Corporate Affiliates receive a 15% discount on AABB SmartBrief advertising, except in September or October issues.
2013 AABB SmartBrief Details and Insertion Order (PDF)
AABB Website
Skyscraper and button ads offer an excellent opportunity to promote your company, product or service. AABB's website maintains an active user base with over 380,000 page views and 70,000 visits per month with high duration time per unique visitor. There are international visitors from more than 80 countries. Placing your skyscraper or button ad on AABB's many venues gives you the opportunity to reinforce your brand and build traffic to your site. Please contact us for a customized campaign to place your web advertisement in the best location on the AABB website.
2013 Web Site Details and Insertion Order (PDF)
2013 Website Advertising Rates
| Type |
Duration |
Monthly Rate |
| Skyscraper |
3 months |
$1,900 |
| |
6 Months |
$1,500 |
| |
12 Months |
$1,200 |
| Button |
3 Months |
$700 |
| |
6 Months |
$600 |
| |
12 Months |
$500 |
Rates above are monthly, based on a 3, 6, and 12 month contract.
Note: Corporate Affiliates receive a 15% discount on website advertising.
Skyscraper Ad Specifications
- 120 x 600 pixels
- Pictures in GIF or JPG format
- File size = 40 KB or less
- Animation graphics are permissible
Button Ad Specifications
- 125 x 125 pixels
- Pictures in GIF or JPG format
- File size = 30 KB or less
AABB will review all website ads before posting and has the right to accept or refuse advertising from any client. All rights reserved.
AABB Supplier Guide
Launched in 2010, the AABB Supplier Guide continues to be the premier online directory for products and services geared toward today's busy blood banking, transfusion medicine and cellular therapy professionals. This year-round visibility opportunity exposes you to the key decision makers in the field.
$395 / Completed Web-Enabled Listing
A completed web-enabled listing includes your full-color company logo, a corporate description, links to your website and email address, and placement in up to 10 predefined headings. Get the visibility in the marketplace that you need!
Additional opportunities include priority placement, video enhanced listings and banner placement. Full AABB Supplier Guide Media Kit and ad specs can be viewed online.
TRANSFUSION
Transfusion is AABB's scholarly, peer-reviewed monthly journal, publishing on the latest technological advances, clinical research, and controversial issues related to transfusion medicine, cellular and gene therapies, and tissue transplantation. Each issue addresses topics such as clinical transfusion, immunology, genetics, cellular therapy, and hematology. In addition to a supplement containing Annual Meeting abstracts, other supplements focus on key conference proceedings and single-topic content not readily available elsewhere. Transfusion is free to all AABB members. Click here for advertising details or see the contact information below.
Michael Lamattina
Wiley-Blackwell
Phone: +1.781.388.8548 (Phone)
Fax: +1.781.338.8548 (Fax)
mlamattina@wiley.com
2013 Media Kit & Corporate Opportunities
Click here for the 2013 AABB Media Kit (PDF).