Please contact Tamara Zein, Corporate Relations Manager at tzein@aabb.org or +1.240.333.6604 for information on all advertising opportunities. AABB welcomes requests for customized advertising packages.
AABB News
AABB SmartBrief
AABB Website
Supplier Guide
Transfusion
2012 Media Kit
AABB News
Published monthly, this association magazine provides an insightful look at critical issues affecting the blood banking, transfusion medicine and cellular therapy community. AABB News is distributed to all individual and institutional members as well as all affiliates and corporate affiliates. Each issue takes a closer look at the industry through feature stories, in-depth news stories, departmental columns, association news and a calendar of events.
Added Value for Advertisers in Digital Edition of AABB News!
Now in an interactive digital edition of AABB News, all ads are viewable online, at no additional charge. Any website or email addresses included in ads will automatically be hyperlinked. The ad copy also will be indexed by the major search engines. Additional advertising placement opportunities are available such as electronic belly-bands, leaderboard and button ads, blow-in multimedia ads, and more.
Check out the AABB News digital edition here.
2012 AABB News Details and Insertion Order (PDF)
2012 AABB News Ad Specifications (PDF)
2012 Editorial Calendar
| January |
Room for Debate: Examining Controversies in Our Field |
| February |
An International Look at Quality |
| March |
Risk Management in Health Care |
| April |
New Treatments: How They Reach the Patient's Bedside |
| May |
Patient Blood Management: The Big Picture |
| June |
The Changing Face of Education |
| July |
Medical Errors: What Strides We Have Made |
| August |
Pop Culture's Take on Transfusion and Cellular Therapies: Myth vs. Fact |
| September |
The 2012 Election and the Future of Health Care Reform |
| October |
Product Licensure in Transfusion Medicine and Cellular Therapies |
| November |
Global Partnerships in Transfusion and Cellular Therapies |
| December |
What Does the 21st Century Patient Look Like? |
2012 AABB News Advertising Rates
| 4-Color |
1x* |
3x* |
6x |
9x |
12x |
| Cover 4 |
$4,245 |
$3,855 |
$3,750 |
$3,580 |
$3,470 |
| Cover 2 & 3 |
$3,415 |
$3,390 |
$3,440 |
$3,035 |
$2,895 |
| Full Page |
$3,035 |
$2,895 |
$2,780 |
$2,675 |
$2,560 |
| 1/2 Page |
$2,370 |
$2,290 |
$2,205 |
$2,120 |
$2,040 |
| 1/3 Page |
$1,950 |
$1,875 |
$1,790 |
$1,735 |
$1,655 |
| Cover Wrap |
| WC 1 |
$5,210 |
$4,960 |
$4,740 |
$4,540 |
$4,380 |
2011 Corporate Affiliates receive an additional 15% off AABB advertising rates (discount is based on status at the time of billing). Corporate Affiliate discounts are not available for Cover Wraps.
* Based on availability. 1x and 3x rates are not applicable to September and October issues of AABB News; a minimum 6-month (6x) contract is required for placement in these two issues.
Note: These rates are gross. Display ads are commissionable (15%) when placed by recognized external ad agencies.
AABB News Deadlines
| Issue |
Space Reservation |
Artwork Due |
| January |
Nov. 30, 2011 |
Dec. 7, 2011 |
| February |
Dec. 29, 2011 |
Jan. 4, 2012 |
| March |
Feb. 1, 2012 |
Feb. 8, 2012 |
| April |
March 1, 2012 |
March 8, 2012 |
| May |
March 28, 2012 |
April 4, 2012 |
| June |
May 2, 2012 |
May 9, 2012 |
| July |
May 30, 2012 |
June 6, 2012 |
| August |
July 6, 2012 |
July 13, 2012 |
| September |
Aug. 1, 2012 |
Aug. 8, 2012 |
| October |
Sept. 5, 2012 |
Sept. 12, 2012 |
| November |
Oct. 3, 2012 |
Oct. 10, 2012 |
| December |
Oct. 31, 2012 |
Nov. 7, 2012 |
AABB SmartBrief
Launched in late 2006, AABB SmartBrief has quickly grown to become the most frequently read AABB news vehicle. Surpassing 18,300 subscribers, the daily e-newsletter has more than 260,000 impressions during an average month. Of these readers, approximately 25 percent open AABB SmartBrief every day, and 6.4 percent click through on a story.
2012 AABB SmartBrief Advertising Rates
| Banners and Sections |
10 to 19 issues |
20-39 issues |
40 to 79 issues |
80 + issues |
| Leaderboard |
$690 / issue |
$630 / issue |
$575 / issue |
$500 / issue |
| Top Story |
$630 / issue |
$575 / issue |
$500 / issue |
$445 / issue |
| Science & Health |
$575 / issue |
$500 / issue |
$445 / issue |
$375 / issue |
| Hot Topics (Mondays only) |
$500 / issue |
$445 / issue |
$375 / issue |
$315 / issue |
| Emerging Trends |
$500 / issue |
$445 / issue |
$375 / issue |
$315 / issue |
| Industry News & Practice |
$445 / issue |
$375 / issue |
$315 / issue |
$250 / issue |
| "The Buzz" Text Ads |
$375 / issue |
$320 / issue |
$250 / issue |
$195 / issue |
Note: Corporate Affiliates receive 15% discount on AABB SmartBrief advertising, except in September or October issues.
2012 AABB SmartBrief Details and Insertion Order (PDF)
If you are still interested in AABB SmartBrief for 2011, please click on the link below:
AABB SmartBrief Details and Insertion Order 2011 (PDF)
AABB Website
Skyscraper and button ads offer an excellent opportunity to promote your company, product or service. AABB's website maintains an active user base with over 300,000 page views and 71,000 visits per month with high duration time per unique visitor. Placing your skyscraper or button ad on AABB's many venues gives you the opportunity to reinforce your brand and build traffic to your site. The skyscraper is an exclusive placement opportunity.
Please contact us for a customized campaign to place your web advertisement in the best location on the AABB website.
2012 Web Site Details and Insertion Order (PDF)
2012 Website Advertising Rates
|
Type |
Duration |
Monthly Rate |
|
Skyscraper |
3 months |
$1,850 |
|
|
6 Months |
$1,450 |
|
|
12 Months |
$1,100 |
|
Button* |
3 Months |
$600 |
Rates above are monthly, based on a 3, 6, and 12 month contract.
*Button ad is available in three-month renewable increments, based on availability.
Note: Corporate Affiliates receive 15% discount on website advertising.
Skyscraper Ad Specifications
- 120 x 600 pixels
- Pictures in GIF or JPG format
- File size = 40 KB or less
- Animation graphics are permissible
Button Ad Specifications
- 125 x 125 pixels
- Pictures in GIF or JPG format
- File size = 30 KB or less
AABB will review all banner ads before posting and has the right to accept or refuse advertising from any client. All rights reserved.
AABB Supplier Guide
Visit the AABB Supplier Guide for a user friendly format and a broad selection of placement opportunities. Launched in 2010, the Supplier Guide continues to be the premier online directory for products and services geared toward today's busy blood banking, transfusion medicine and cellular therapy professionals. This year-round visibility opportunity exposes you to the key decision makers in the field.
$395 / Completed Web-Enabled Listing
A completed web-enabled listing includes your full-color company logo, a corporate description, links to your website and email address, and placement in up to 10 predefined headings. Get the visibility in the marketplace that you need!
Additional opportunities include priority placement, video enhanced listings, and banner placement. Full AABB Supplier Guide Media Kit and ad specs can be viewed online here.
TRANSFUSION
Transfusion is AABB's scholarly, peer-reviewed monthly journal, publishing on the latest technological advances, clinical research, and controversial issues related to transfusion medicine, cellular and gene therapies, and tissue transplantation. Each issue addresses topics such as clinical transfusion, immunology, genetics, cellular therapy, and hematology. In addition to a supplement containing Annual Meeting abstracts, other supplements focus on key conference proceedings and single-topic content not readily available elsewhere. Transfusion is free to all AABB members.
Steve Jezzard
Wiley-Blackwell
Phone: 781-388-8532 (Phone)
Fax: 781-338-8532 (Fax)
sjezzard@wiley.com
Click here for more information on advertising.
2012 Media Kit & Corporate Opportunities
Click here for the full brochure (PDF).
Click here for advertising opportunities (PDF).