If you are interested in learning more about AABB's advertising opportunities please contact Annette Bacchus, Advertising Manager, at
firstname.lastname@example.org or +1.240.333.6604. We welcome requests for customized advertising packages.
2014 Media Kit & Corporate Opportunities
2014 AABB Media Kit (flipbook,
AABB News & AABB News Digital Edition
AABB Supplier Guide
Published eleven times per year, this association magazine provides an insightful look at critical issues affecting the transfusion medicine and cellular therapy community.
"AABB News" is distributed to all individual and institutional members as well as all Corporate Affiliates. Each issue takes a closer look at the field through feature articles, in-depth news stories, departmental columns, association news items and a calendar of upcoming events.
AABB News Digital Edition: Added Value for Advertisers
All print ads are viewable online, at no additional charge in the interactive digital edition of AABB News, plus all websites or email addresses included in ads will be hyperlinked. Advertising placement opportunities are available such as digital leaderboards, buttons, electronic belly-bands, blow-in multimedia ads and more. See
AABB News Digital section of the 2014 Media Kit for more information.
Note: Corporate Affiliates receive a 15% discount on AABB News & AABB News Digital Edition advertising, except in September or October issues and Cover Wraps.
2014 AABB News & AABB News Digital Edition Insertion Order (PDF)
2014 Editorial Calendar
|January||"Through the Crystal Ball: The Future of Transfusion Medicine and Cellular Therapies"|
|February||"The World of Clinical Trials"|
|March||"How Blood Centers Are Reinventing Themselves"|
|April||"The Changing Risk Paradigm Within Transfusion Medicine and Cellular Therapies"|
|May||"Advances in Patient Blood Management"|
|June||"How Our AABB Members Are Advancing the Field"|
|July||"3-Dimensional Printing and Its Effect on Medicine"|
|August||"Training Transfusion Medicine and Cellular Therapy Professionals"|
|September||"Kids First: Pediatric Issues in Transfusion Medicine and Cellular Therapies"|
(Issue available at 2014 Annual Meeting & CTTXPO)
|October||"An Update on Infectious Diseases"|
|November/December||"Patient Outcomes Analysis: New Trends in This Area"|
In its eight year, "AABB SmartBrief" has quickly grown to become the most frequently read AABB news outlet. More than 16,500 subscribe to this daily e-newsletter, resulting in more than 100,000 impressions during an average month. Of these readers, approximately 27% open "AABB SmartBrief" every day, and 5.5% click through on content. See
AABB SmartBrief section of the 2014 Media Kit for more information.
Note: Corporate Affiliates receive a 15% discount on AABB SmartBrief advertising, except in September or October issues.
Please contact Annette Bacchus, Advertising Manager, at
email@example.com for availability before submitting the Insertion Order.
2014 AABB SmartBrief Insertion Order (PDF)
Skyscraper and button ads offer an excellent opportunity for your company, product or service. AABB's website maintains an active user base with high duration time per unique visitor. Placing your ad on AABB's many pages gives you the opportunity to reinforce your brand and build traffic to your site. Your ad will rotate on pages, except pages with continuing medical education (CME) information and/or content or other pages not approved by AABB. See
AABB Website section of the 2014 Media Kit for more information.
Note: Corporate Affiliates receive a 15% discount on website advertising
2014 AABB Website Insertion Order (PDF)
AABB Supplier Guide
AABB Supplier Guide continues to be the premier online directory for products and services geared toward transfusion medicine, patient blood management and cellular therapy professionals. This year-round visibility exposes your company to key decision makers in the field.
For additional information, please contact the AABB Supplier Guide Sales Team at
firstname.lastname@example.org or +1.800.816.6710.
"TRANSFUSION" is AABB's scholarly, peer-reviewed monthly journal, publishing the latest technological advances, clinical research and controversial issues related to transfusion medicine, cellular and gene therapies, and tissue transplantation. Each issue addresses topics such as clinical transfusion, immunology, genetics, cellular therapy and hematology. In addition to a supplement containing AABB Annual Meeting abstracts, other supplements focus on key conference proceedings and single-topic content not readily available elsewhere. "TRANSFUSION" is free to all AABB members.
For deadlines, custom packages and to secure advertising space in "TRANSFUSION", please contact Michael Lamattina with Wiley-Blackwell at
email@example.com or +1.781.388.8548.