Since its inception in 1947, the association has grown to represent much more than the "American Association of Blood Banks." The association instituted a name change in 2005 to more accurately reflect its interests and diverse membership, and is now known only by its acronym, AABB. The letters AABB are widely recognized throughout the world as a symbol of authority and distinction. The association chose to keep these letters to symbolize its strong connection to its history and roots. To help people understand who we are and what we do, AABB adopted the tag line: "Advancing Transfusion and Cellular Therapies Worldwide." AABB remains committed to its core objectives to provide high standards of safety for patients, donors and facilities. AABB member institutions displaying the AABB accreditation logo are recognized throughout the world for providing quality products and services.