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For Immediate Release
January 07, 2019
AABB Communications
Magda Yang
+1.301.215.6569
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AABB Hosting Blood Drive to Mark National Blood Donor Month
The “Give Red, Give Life” theme will encourage the general public to donate blood throughout the month.

Bethesda, Md. – AABB (formerly known as the American Association of Blood Banks) is partnering with Inova Blood Donor Services to host a mobile blood drive outside the AABB National Office in Bethesda, Md., on January 14, from 10:00 am to 2:00 pm, as part of its commitment to celebrate January as National Blood Donor Month (NBDM). The Association’s theme for NBDM – “Give Red, Give Life” – will be showcased throughout the month in several initiatives.

The blood supply is often lower during the winter months as blood donations often decrease because of the holidays, travel schedules, inclement weather and illness. NBDM has been observed in January since 1970 with the goal of increasing blood and platelet donations during this period, since a reduction in donor turnout can put our nation’s blood inventory at a critical low.

“This National Blood Donor Month, AABB is encouraging eligible donors to ’give red, give life.’ AABB is hosting a blood drive outside our national office to showcase our commitment to ensuring the U.S. blood supply remains adequate,” said AABB CEO Debra BenAvram. “Our goal is to help ensure that blood is available to patients whenever and wherever it is needed. Regular blood donation is fundamental because it is the blood already on the shelves that helps save lives.”

Every day in the United States, approximately 36,000 units of red blood cells, nearly 7,000 units of platelets and 10,000 units of plasma are required in hospitals and emergency treatment facilities for patients with cancer and other diseases, for organ transplant recipients and to help save the lives of trauma victims.

Individuals who are at least 17 years of age, weigh at least 110 pounds and meet other donor requirements, may be eligible to donate blood. The AABB blood bank locator enables potential donors to find out where they can donate blood.

A “Give Red, Give Life” profile picture frame will be available soon through AABB’s Facebook page. Follow AABB on Facebook, Twitter (@aabb), LinkedIn and Instagram (@aabbpics) for updates on this and other NBDM initiatives.

About AABB

AABB is an international, not-for-profit association representing individuals and institutions involved in the fields of transfusion medicine and cellular therapies. The association is committed to improving health through the development and delivery of standards, accreditation and educational programs that focus on optimizing patient and donor care and safety. AABB membership includes physicians, nurses, scientists, researchers, administrators, medical technologists and other health care providers. AABB members are located in more than 80 countries and AABB accredits institutions in more than 50 countries.

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