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On-Demand Single Viewer: The Impact on the Blood Supply of the Historic Mistrust of the Medical Establishment Among the African American Community

Product Code: 20EL-577-4035

On-Demand version of the September 22, 2020 eCast. This is a complimentary on-demand eCast.

After registering, access is granted via the AABB Education Platform at http://education.aabb.org in the "On-Demand eCasts" section under"My Learning Programs". Once registered, access to the on-demand eCast is available until September 22, 2023.

Please note: if you registered for the live eCast you do not need to register for this on-demand eCast (access to the on-demand eCast was included with the live eCast registration).

Program Description: Historical events and perceptions have fostered mistrust of the medical community among African Americans, which extends to blood donation. African American blood donation rates have been 25-50% lower than that of the white individuals over the last decade. Although this issue has been repeatedly identified, efforts to address the underlying causes of this disparity have not been examined holistically. Sickle cell disease (SCD) continues to disproportionally impact the African American community occurring in about 1 out of every 365 births (1 in 13 African American babies are born with the sickle cell trait). Although the transfusion needs of patients with sickle cell disease can be met by blood donors of any ethnicity, the best blood product match is from a phenotype-matched donor of the same ethnic group. When there is increased inventory of blood from African American donors, there is a greater likelihood that a phenotype match will be found. Tackling this important issue requires education and guidance to blood collectors to assist them with developing culturally appropriate and compelling community engagement, recruiting, educational materials and an understanding of the need to reach people where they live.

List Price: Free

Member Price: Free