September 17, 2021
ImpactLife recently announced a new program, “Red4Life,” to increase diversity within the blood center’s donor base and increase the number of products available to effectively serve patients with sickle cell disease (SCD). As part of the program, ImpactLife will invite donors whose blood is tested and identified as an appropriate antigen match for patients with SCD to become a Red4Life donor. After making their fourth donation each year, Red4Life donors will receive additional incentives to use in the ImpactLife Donor Loyalty Store. At the same time, ImpactLife donor relations teams continue to engage prospective blood donor groups to expand the blood center’s donor base.