Reminder: Complimentary Registration Available for Hot Topic Discussion on Donor Diversity

AABB individual members will receive complimentary registration to an upcoming Hot Topic Discussion on building diversity in the blood donor pool thanks to the generous support of Ortho Clinical Diagnostics, an AABB Premium Corporate Partner. This program will take place from 11 a.m. – 12:15 p.m. ET on Thursday, June 2.

The COVID-19 pandemic exacerbated blood shortages across the world and highlighted the need to leverage innovative strategies to build a robust and sustainable blood supply. In this program, speakers will explore the latest research on individual donor motivation in the United States and discuss successes in the Caribbean in building partnerships that incorporate governance structures and public stewardship for civic-driven blood donation.

The program will also include case studies of accomplishments in the U.S. and beyond in building community involvement to reach target demographics, such as donors of color, younger donors, and the growing aging population. There will be a question-and-answer period following the presentations.

Program registration is complimentary to AABB individual members and provides access to live and on-demand versions, as well as continuing education credit.