Product Code: 21EL-688-4035
This program is complimentary to AABB individual members through the generous support of the Georgia Health Policy Center.
Please note: This is a Single Viewer registration for one participant for the on-demand version of this program. After registering, immediate access is granted via the AABB Education Platform at https://education.aabb.org.
If you registered for the live program you do not need to register for this on-demand eCast (access to the on-demand eCast was included with the live program registration).
Program Description: As the country experiences historic blood shortages, those in need of chronic transfusion are particularly vulnerable. Even during times of adequate blood supply, donations from diverse populations of donors may be inadequate to meet the transfusion needs of patients with conditions such as sickle cell disease and thalassemia. A strategic approach and understanding of how to reach donors with diverse backgrounds in their own communities will be critical to this effort. Success wil go beyond raising awareness and recruiting donors; building and maintaining trust and ensuring that donors of color understand the importance of their regular donations to individuals with shared heritage are also essential to maintaining momentum.
Join us on this eCast to better understand the unique transfusion challenges facing the sickle cell and thalassemia populations, learn proven strategies for gaining and retaining African American and other donors of color, and find out about free resources available to aid you in your efforts.