ABC, ADRP Publish Updated Blood Donation Statistics and Public Messaging Guide

America’s Blood Centers, in partnership with ADRP:  the Association for Blood Donor Professionals, has released an updated edition of the U.S. Blood Donation Statistics and Public Messaging Guide. The guide is designed to support consistent, accurate communication across media coverage, policy discussions, advocacy efforts and public education campaigns.

The updated edition incorporates recent data from published research and other credible public sources, with expanded coverage of key patient populations and donor participation trends. New sections address how blood is used and delivered in emergency and other out-of-hospital settings, including emerging national data on prehospital blood transfusion.