Marketing Resources for AABB-Accredited Facilities

Brand Usage Guidelines

Download and review the Brand Usage Guidelines document before you begin. This brief document outlines use of the “AABB-Accredited” logo, written communication, digital and print displays.

For questions regarding usage, please contact AABB ( We look forward to helping you promote your AABB-accredited facility.

Download Guide

AABB Accredited

AABB-Accredited Logo

The logo is provided in three file formats (EPS, PNG, JPG) and three style formats (line, stacked with full name, stacked without full name).

Line Logo

Stacked Logo With Name

Stacked Logo Without Name

AABB-Accredited Communication Kit

Communication Kit

Templates for press releases and announcements describing AABB Accreditation. Digital banners for websites and social media.


AABB-Accredited Decal


AABB will provide facilities an updated decal in early 2022. For use on office entryways and Bloodmobile vehicles.


AABB-Accredited Pop-Up Banners

Lobby Signage

Pop-Up Banner artwork is designed for a 24” by 84” retractable banner.


Terms of Use

AABB may request at any time that an entity using AABB’s logos discontinue and/or substitute new or different logos, in which case prompt compliance with the request is required. Entities using AABB logos must not take any action inconsistent with, or challenge AABB ownership of, the logos. AABB owns and is entitled to claim any benefits accruing from use of its logos. Title to, and ownership of, the logos and all goodwill associated with the logos, shall at all times remain with AABB.

Termination of License

AABB may suspend or terminate license to use the AABB-accredited logos at any time if, in its sole discretion, it finds use of the AABB logos does not conform to these Guidelines or is otherwise objectionable to AABB for any other reason. The license to use any AABB logo is automatically terminated if an institution loses its AABB accreditation for any reason, including failure to pay dues. In either event, the licensee must immediately stop all use of the AABB logos and destroy any material, goods or other documentation in its possession or control that contain the AABB-accredited logos.

Limitation of Liability

AABB disclaims all liability to any licensee, their clients, customers, and any third-parties, relating to the use of AABB logos, or the goods or services provided by a licensee. The licensee agrees to indemnify, defend and hold AABB harmless from any and all costs, damages, expenses or losses of any nature (including reasonable attorney’s fees) resulting from any claim arising out of licensee use of the AABB logos to the full extent permitted by the law.

The AABB logos are provided as-is without warranty of any kind, whether express or implied, including any implied warranty of noninfringement. In no event shall AABB be liable for any direct or indirect damages, including, but not limited to, those for lost profits or business interruption, speculative, consequential, incidental, special, punitive or exemplary damages regardless of whether such liability is based in tort, contract or otherwise, so long as such limitations are consistent with state law. AABB reserves the right to modify these guidelines from time to time in any way that best protects its interests.