Annual Meeting General Session

Featuring Keynote Speech by Debra Jasper, PhD

Saturday, October 19 | 3:00pm – 4:30pm

The 2024 General Session will feature keynote speaker Debra Jasper, PhD, who will deliver a high-energy, practical talk about communicating with impact in today’s hyper-distracted world. Jasper will provide actionable steps on how blood and biotherapies professionals can communicate with extreme clarity, even in cases where content may be complex or data-heavy.

The General Session will also feature remarks from AABB leadership, including the presentation of the President’s Awards by AABB President Aaron A. R. Tobian, MD, PhD. This session will lead into the Opening Reception in the Exhibit Hall.

Debra Jasper, PhD

2024 Keynote Speaker Debra Jasper, PhD

Break Through: Communicate With Impact in Today’s Hyper-Distracted World

Amidst increased distraction and distance, conveying vital information remains essential. Learn strategies for capturing attention, ensuring clarity and developing impactful communication.

More About Keynote Debra Jasper, PhD

Internationally renowned speaker Debra Jasper, PhD, has delivered keynotes and led master classes in more than a dozen countries throughout the world, from Ukraine to the United Arab Emirates.

Jasper serves as a faculty fellow at The Ohio State University, where she teaches graduate courses in managing in a hybrid world. Recently named one of the “Top 12 Winning Women Entrepreneurs in North America” by Ernst & Young, Jasper has been intensely focused for more than a decade on how to engage clients and colleagues virtually.

Today, thousands of professionals, from small businesses to Fortune 100 firms, are enrolled in her firm’s gamified, high-performance online coaching programs that drive new habits - and measurable results.