UK’s NHSBT Partners with Marvel Studios to Encourage Blood Donation

May 10, 2022

The United Kingdom’s NHS Blood and Transplant (NHSBT) has partnered with Marvel Studios to produce a public service announcement (PSA) encouraging the studio’s fans to become blood donors. In the announcement, Benedict Cumberbatch and Elizabeth Olsen, the stars of Marvel Studios’ “Doctor Strange in the Multiverse of Madness,” highlight how blood donors are “real-life superheroes” who can “alter reality and change timelines” through their blood donation. The PSA will play at select movie theaters and shopping centers throughout the U.K.